Showcasing Corporate Brands
Fall has arrived! Major retailers are rolling out holiday swag and it's not even Halloween. The shift seems to come earlier every year. And though we appreciate every season IN the season, it's hard to avoid the inevitable question: What are we giving everyone for the holidays?
Our December planning begins in the summer time, to ensure a hefty line up of jobs come winter. Big assembly days are warmly welcomed as we head towards our end of year goals. The holidays are a popular time for corporations to give back to their clients and employees. Our goal is always to curate a gift that is both visually appealing and functional. But it also must be an appropriate representation of their individual brand. This doesn't mean every item has their logo stamped on it in an effort to advertise. Rather, it is an opportunity to seamlessly integrate their values into a thoughtful gift.
Custom branding plays a huge role in corporate giving. Engraved drinking vessels, household items, embroidered blankets and outerwear, branded boxes, you name it! In our industry, anything that can be customized, will be customized. It's always fun to see new products come through and add to our growing list of personalized offerings. But that isn't the only way for us to showcase their brand. Using trademark colors within the gifted items is an effective way to create an aesthetic that jives with the existing style. For example, if a company's color palate is green, blue and purple, we would seek out or repackage items with those very colors.
It's important to stay true to their unique values and invest in the company cause. If their mission is focused on conserving natural resources, we find products that are environmentally friendly. We often work with non-profits and other charitable organizations. In those instances, we exclusively offer products from suppliers who also give back. It's a wonderful way to contribute and give extra meaning to corporate giving. Every custom project is a chance to learn more about our clients giving goals and the communities in which they serve.
Are you looking for thoughtfully designed gifts for your business? Check out the Corporate Gifting page on our website to see more examples of how you can impress your colleagues this holiday. Corporate gifting has never looked so good!
